If you have a car, a home, a dog, or any other living, breathing thing (remember your kids?), someone has to take care of it. 

Your website works the same way. 

Although we would love to think of a website like a crock-pot, unfortunately you can’t set it and forget. Your website is the face of your business, and it must be kept up by someone. And that someone might be you, or you might want to not deal with it at all. 

That’s where we come in. 

Here’s the basics of what every website needs: 

• Hosting
• Security
• Software Updates
• Daily Backups
• Uptime Monitoring
• Technical Support 

If your site is more complex and active, here are a few other things to consider:  

• Regular content updates
• Regular photo updates 
• Insight into your website traffic and analytics
• Performance + speed optimization
• SEO optimization 

Can I just pay for hosting yearly? 

The answer used to be yes. It was a simpler time. Hosting was a one-time yearly renewal, and that was about it. We operated this way for many years, and our clients who have been with us for a long time will remember it. 

What changed? 

You might recall that whole 2020 Covid situation, or if you’re anything like us, you don’t want to remember it. But the reality is, a lot of things have changed since then. The world shifted. Everything had to be online. Restaurants and businesses that had no online presence before suddenly had to. Traffic increased. And with increased traffic came increased security risks. 

And then every year since the dawn of technology, things we expect to change still do. But now it’s with more rapid speed than ever before. We began to see an increased need for frequent software updates and technical site support. Our clients experienced more frequent issues with formatting and optimization, especially on mobile devices, and that had to be fixed. 

Our clients also became busier, and that’s a good thing. But, they needed a team to go to, that could make website updates and changes very quickly. 

To serve our clients better, we had to do something different. 

And that’s how care plans were born. We noticed that our SEO clients weren’t having these same issues because we were already providing service to their sites on a monthly basis. 

Now, we perform these updates and services every month regardless of a website being in an active SEO campaign or not, and our clients are happy campers. 

They can focus on their business, and we can take care of their website. Everyone wins. 

Care Plan Packages 

And what it all means…

Basic Care Plan 

What every website needs to stay up and running: 

• Hosting
  In order for your website to be online, it has to be hosted somewhere. We manage the technical aspects of this so you don’t have to.
• Security
  Safety is always first. With our complete security suite and ongoing scans, we’ll keep your site protected from hacks, attacks and malware.
• Software Updates
  To function well and maintain proper formatting, the software must be updated regularly. This is especially important for mobile devices, which we know is crucial in today’s world. 
• Daily Backups
  Your website is backed up every day, so that in the event that something goes wrong, we can restore it quickly, and nothing will be lost.
• Uptime Monitoring
  If your website does go down, our support team is alerted immediately and can address the issue or restore a backup.
• Support Help
  We have an expert support team dedicated to monitoring every website on a care plan. If you have an issue, we’re here to help.

Pro Care Plan 

Everything from the Basic Plan and more: 

• 1 Hour of Content Updates
  Pricing updates, team member changes, photo and video updates, new blogs, calendar additions etc. – all just an email away.
• Monthly Reporting
  How many people came to your website? How long did they stay? What did they look at? All this and more is sent to you on a monthly basis so you know what happened on your site and when. 

Ultimate Care Plan 

Everything from the Pro Plan and more: 

• Performance Optimization
  For sites with a lot of traffic, pages, video, photos, etc. you might need a boost in speed to improve the user experience.
• Website Training
  If you want to make updates or manage certain parts of the website yourself, we can put together training videos just for you.

What Our Clients Have To Say 

“We love what you all have done with our website! Thank you so much for taking all of our ideas and bringing them to life! You guys made that almost too easy and we love it!”

“When you are slightly stunted in all things tech, you question yourself, panic that you dropped the ball, wonder if you’re being scammed, think through 127 different scenarios…and then you remember that you don’t have to panic or know the answer, because you know smart people, and you just ask the expert.”

“Thank you so much for handling all things website and Google for me. You’ve done such a wonderful job with everything and I am truly appreciative and grateful. I am so thankful for all that you have done!”

One Final Thought 

Running a business is tough. We know because we are doing it too. It’s a lot of work, and we would love to help lighten the load. 

If you need website support or have questions about how we can help, give us a call, and let’s get started.

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Do you find yourself spending hours trying to fix technical glitches instead of focusing on growing your business? If so, it’s time to consider calling in the pros. In this blog post, we’ll explore when and why you should seek professional website support and maintenance services to ensure optimal performance and minimize downtime. From security updates and backups to custom coding and design changes, we’ve got you covered. 

So sit back, relax, and let us help take the stress out of managing your online presence. 

Here’s how to know when it’s time to call the pros.

When you don’t have time to deal with it 

The reality of it is – you need to focus on running your business. It’s highly likely that anything pertaining to your website is going to get pushed to the back burner because you simply don’t have time to focus on it. 

In that case, it may be worth considering hiring a web developer to help manage and maintain your website. A professional can give you peace of mind that your website is running smoothly and is kept up-to-date with the latest trends, features, and security measures. 

When “all the technical things” are not your cup of tea

If you don’t know the difference between your domain name and hosting, and you get anxiety every time an email comes to your inbox that you think is spam but you aren’t sure, it’s ok. You are not alone. 

There are plenty of people who feel the same way about “all the technical things.” Fortunately, you can easily get help without having to become an expert yourself.

While you can certainly find WordPress tutorials and articles on how to do certain tasks online, the best thing to do is get help from a professional who specializes in these areas. That’s why we’re here – to be an online expert so you don’t have to be. 

When your site keeps going down or getting hacked

Security is one of the non-negotiable parts of website maintenance. The online world is a wild place. Your website is vulnerable and will get hacked if it’s not protected. 

 If your website goes down, you’ll need to take immediate action. Part of the service we provide to our care plan clients is identifying the source of the issue. Is it a security issue? Or maybe a coding issue? Once we have identified the source of the problem, then we can start working on a solution. We may even need to restore your site from a recent backup if there has been an attack. 

Regardless of what the issue is – it won’t be your problem to deal with. 

We will take the appropriate steps to help ensure that your website remains secure and stays up and running at all times.

When you need consistent website updates

If you depend heavily on your website to run your business, then it’s probably a good idea to have someone else who is responsible for all the updates and can do it quickly. It might be content, pricing, menu changes, calendar/event updates, photo changes, or anything else.  

It’s important to have someone who is accountable for making sure the website runs properly and is regularly updated with fresh content. That’s why we have care plan options that include 1 to 2 hours of content updates, so you can get all the help you need, and we’re just one email away. 

When you are starting SEO efforts

A healthy website is essential for successful SEO because it helps ensure that search engine algorithms can properly crawl and index your pages. This allows your content to be found more easily and appear higher in the search results. A healthy website also provides a better user experience which can contribute to an increase in organic traffic. 

Lastly, having a well-structured website with optimized page titles and meta tags will help improve click-through rates from the SERPs, which is essential for improving rankings over time.

When you don’t really know what you need

This might be the first time you have ever had a website, or been through a website build, so it’s totally ok to not know what you need. That’s why we are here to help.  

Every business is different, so the best way to know what you need is to talk to an expert. A website specialist can assess your site and give you a better understanding of the services and support that would suit your website best.

However, there’s a few basics that every website must have: 

• Hosting
• Security
• Software Updates
• Daily Backups
• Uptime Monitoring
• Support Help 

If your site is more complex and active, here are a few other things to consider:  

• Regular content updates
• Insight into your website traffic and analytics
• Performance + speed optimization
• SEO optimization 

Let’s Sum It All Up 

Website maintenance is essential to keeping your website running smoothly and securely. It doesn’t matter whether your site is big or small, regular updates are vital to guard against malicious attacks and other security threats. By having a professional team on hand to handle any technical issues that may arise, you can rest assured that your website will be kept up-to-date with the latest security measures. 

Support is also key for ensuring optimal performance of your site. This includes ensuring all plugins and software are running properly. Without regular maintenance, your website may experience frequent crashes or slow loading times which could lead to frustrated customers and lost sales opportunities. 

Finally, while the do-it-yourself approach may seem appealing at first glance, it’s important to consider the time and effort involved in making changes to your site’s design or functionality. In many cases, hiring an experienced web developer can save time in the long run as they’ll be able to quickly identify potential problems and handle them accordingly. Plus, you won’t have to worry about dealing with complicated coding yourself! 

If you are unsure of what services you need, it is best to consult with a website specialist who can assess your needs, provide advice and take over the responsibilities for you. 

Give us a call. We’re here to help!